New Job!

I'm now working for Kibonen|NY and Cameroon Fashion CIG since 21 days.

Kibonen|NY Logo

  

Kibonen|NY is an African fashion brand that fuses the cultural embroideries of the North West Region of Cameroon, the 'Toghu', with contemporary and trendy designs.

Cameroon Fashion CIG Logo

I'm very excited by the work of the founder and head fashion designer of the brand, Kibonen Nfi. I worked with her as an intern one year ago and feel very honored and humbled that she chosed me as PR Executive for her brand and Cameroon Fashion CIG, the non-for profit organization she co-founded with David Nso, international model based in New York City to support, promote and contribute to the development of the industry of fashion in Cameroon.

Kibonen in her own design

That means, I'm in charge of the daily communication and Public Relations of the brand and the company, the event management including press conferences and promotional events such as private sales. I'm also in charge of the liaising with the medias and the brand reputation. Everyday, I pitch our story to the medias and try to get coverage from top medias houses, manage social medias, write all the communication materials: press releases, press kits, partnership proposals, etc.

But that's only the visible part of the iceberg. As DKNY PR Girl once said "Your job description should be a jumping off point"

We are currently working in a partnership with an Advertising and Communication agency, Think Tank Plus on a project named "Project New Bamenda". As stated in the press kit, "Project New Bamenda is a process of developing the economic atmosphere in the North West Region of Cameroon. It is designed to propel the Region into a new business and entertainment era to its full bloom."

Project New Bamenda Logo

Our role on Project New Bamenda is to raise public and media attention for the project. We already have had a press conference and the launching is scheduled to take place on March, 29th. No need to tell you the pressure we're working under, nor the load of work we all have right now. Added to my regular job for Kibonen|NY, that'a a lot of it! 

We recently launched a blog - designed and runned  by me - to keep people posted with behind the scenes stories of the project. You can peek it here  and tell me what you think.

There's a lot happening and I'm so excited to share it with you on this blog. Don't forget to follow me on Twitter at @MillyJody for more...