Is PR misjudged by Cannes Lions?

 The main news of this week in PR industry is the Cannes Lions Festival of Creativity. Advertising agencies still dominate the game even in the PR category that exists since a few years now. This year was no exception and the PR industry is once again frustrated by its performance. 

A bunch of reasons was evoked to explain that situation: the bigger budgets of ad agencies, the difference in perspectives of the two industries, etc...

I invite you to read these two pieces:

Cannes Lions judges criticise PR industry for lacking "big ideas" on PRWeek.com

Why PR should walk on from Cannes on the PRmoment blog

Do you think Cannes is judging PR under Advertising criterias? Let's discuss