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jeudi 13 décembre 2012

Fini la récré!

Quand on perd son job - comme cela m'est arrivé il y a un mois - on a tendance à baisser les bras après juste quelques semaines de recherche infructueuse de travail. On vit alors sur ses économies et on peste après la vie injuste.
Mais, la vérité est que personne ne va venir frapper à notre porte et nous supplier de venir travailler dans sa boîte - surtout si comme moi, on est en début de carrière. 

Le farniente a du bon. A condition qu'il ne s'éternise pas. Il permet de recharger ses batteries, d'être à jour avec ses séries favorites et de se mettre enfin à la vraie cuisine ( parce qu'on a le temps, pardi!). Offrez-vous cette parenthèse après un échec professionnel (sans culpabiliser), recadrez vos objectifs, retrouvez confiance en vous, faites-vous du bien et revenez dans la bataille. 

A tous ceux qui ont perdu leur boulot et qui n'ont d'autre horizon que l'incertitude et le doute, je veux leur dire, hauts les coeurs frères d'armes! (parce que dans la galère, on est tous pareils qu'on soit blanc, noir, jaune ou bleu-ciel). La bataille n'est pas terminée, nous avons certes perdu un combat mais pas la guerre. N'écoutez pas cette voix ronflante , insistante qui vous traite d'incapable. Au contraire, accrochez-vous à cette petite voix tremblotante, presque inaudible qui vous souffle que tout ira bientôt mieux. Parce que c'est elle qui a raison.

Levez-vous de votre canapé, laissez tomber cette télécommande à laquelle vous vous accrochez comme une bouée de sauvetage. Tirez vos rideaux - et faites un peu de ménage aussi- Prenez un bon bain. Sortez. Prenez de l'air, la vie est belle au dehors; mais surtout (re) prenez votre courage à deux mains et dites en choeur avec moi: "Fini, la Récré!"






New name, New blog?

Almost.
This blog always has been mostly about me: what I do, what I think, etc. I just decided to assume it and officialize it with a brand new name that reflects who I am. 
I hope this will mark a new start for the blog. I am going to publish more posts in french too. 
What do you think about the new name?




jeudi 8 novembre 2012

Let Go, Let Come

Hi Guys, 

I told you about this startup I'm about well, to start up with my amazing partner, Mambe Nanje who already runs a successful venture named Njorku.

Creating a business is new to me. I'm like a child in his first kindergarten year: there is a lot of exciting things but there are a lot of moments of doubt too.

Choosing the name of our startup for instance has been a time of uncertainty. It took about three weeks to finally pick one that satisfies us. I wanted this name to have some characteristics: two syllabes and tells it all. I wanted it to be unique and to sound good too. Stress!

One thing I've learned through this name hunt is: we all have the same way of thinking. To stand out, you have to think a little bit ahead, a degree above. Through the naming process, I've found hundreds of names, some were crazy but most were already taken. How frustrating is it when you think you have the right name and find out it's already taken after a little research on Google!
Having a great  partner really helped me going through this period. He kept pushing me, encouraging me. However, his support also put a lot of pressure on me. I was wondering if I could do what he was expecting from me. Doubts.

Through the past weeks, I've learned to let go of doubts and fear. I know it is not always easy but the dark cloud formed by your doubts prevents you from seeing the creative person you can be and using your talent. 
I'm not saying you shouldn't doubt. It's totally ok to doubt but don't let those uncertainties numb your mind. 

Instead, free your mind, fill your thoughts with posivity and focus on your abilities, on what you've already achieved.
When you feel you're stuck, go out for a walk, listen to music, read a good book just for the pleasure of reading. Do whatever you want but relax. When you do that, you feed your mind with creativity and the good idea naturally comes to you.

Keep rocking your world,

@MillyJody





mercredi 3 octobre 2012

Mea Culpa

Dear Readers, 

It's been a while since my last post and you may be were wondering where I was.

Before I give you an explanation, I would like to apologize for my absence and my silence. I'm sorry.

There was a lot going on. There have been a lot of changes in my life lately: place, job, friends, etc. Everything has changed. My last internship came to an end and I found myself at the crossroads. This time, I really had to decide which way I wanted my life to go. I have been hiding behind my circumstances for too long. I've never found myself smart enoug, bold enough, beautiful enough, creative enough (and many other adjectives) to dare going at the pursuit of my dreams. I've never even been courageous enough to voice them aloud.

But there are moments in life when you feel time has arrived, when your guts scream "Go!" and you can't do anything but follow your instinct and take the big dive. My moment came one month ago, when jobless and broke, I had to decide what to do next with my life. I realized that although I've learned a lot, I've never been  fully satisfied with all my internships. I've never practice my job the way I wanted to nor did I work into the field I really wanted to. I was afraid to be myself. I was afraid of my own dreams.

You know what Marilyn Monroe said : "Sometimes good things should fall apart so better things can fall together". I think I now understand what she meant. The ad agency I interned for had promised to hire me at the end of the trial period but they didn't. I was very disappointed. I didn't have any back-up plan. I wasn't expecting that swing. I was quite disgusted.

After a period of wavering, I had to decide and I did. Readers, I'm going entrepreneur. Yes guys, I've decided to launch my own project. I've teamed up with an amazing company to launch a startup that target freelancers. The unemployment rate is steadily increasing here in my country. I believe I can do something to help curb it with a platform that connects job seakers to small companies.

Instead of waiting to my dream job to come to me, I've decided to create it. I'm really thrilled by the days ahead of me. I can't wait for the whole project to come to life. It's taking shape and it's exciting.
I'll be telling you my journey as an entrepreneur in my posts here. I would like to share this experience with you. 

To end this post, please let me thank you. For everything. For being there, silent and invisible presence in my life, listening to me and encouraging me to go forward, to go further. I like to imagine that you're beside me,   cheering my success and wiping my tears, high fiving me or simply smiling to me.

Thank you very much. To each and every one of you.

xoxo

MillyJody




mardi 24 juillet 2012

On the importance of blogging for young PR grads




I've noticed that around me, more and more PR grads venture into the blogging world. I'm not talking about those in Europe or USA but of my friends here in Cameroon. 
Most of us discovered Internet in the late 90s. We used to exchange emails with friends and family abroad. Some created their first blog in the early 2000s thanks to platforms like Skyrock. But today we're starting to use Internet for another purpose: self-promotion and raise public awareness on what our job is all about.

In my country, PR is still its early stages. Most of our companies' CEOs do not know about PR or how to use our skills. They keep asking "Are you journalists?" and trust me we have a hard time explaining who we are and what we do. They sometimes confused with advertising and we have comments like "so, you're responsible of this crap we have on TV?" and here we go again explaining how we're different from advertising. 

It's a real struggle here to find a job that fits your profile. There's a lot of advertising agencies but no PR agency. What we learnt in college and what we found in reality are different worlds. It's rare to find a CEO ready to invest money in his company's communication or to welcome innovative ideas. They would rather stick to what they know best and keep their communication manager to meetings' organization. The fact that PR results can not really be measured makes things more complicated for us. That's why those here doing a bit of PR are...Advertising agencies! How sad right?

Plus, the fact that journalists here are very strange species: they want money for everything. You have to pay them to attend a press conference or pen an article about your products. Pitch all you want but pay. Don't ask me the reasons or the origins of this weird custom, I don't know. How can we sell PR as "non-paid publicity" if we have to reward journalists for their job? Not to mention the slew of amateurs...

There is a lot to complain about in the way communication is practiced in Cameroon but we chose to make a change via blogging.

Blogs are used by my fellows to comment strategies, communication campaigns and propose alternatives. We're trying to explain how companies can use PR and benefit from it. In fields like fashion, entertainment and events, PR is making a breakthrough and we hope this will set an example for others sectors. SMEs, small businnesses and young entrepreneurs start to understand that they need to use PR to build their image and promote their products. They know that business is about relationships and they begin to understand that PR is about building lasting relationships with the right people.

For my self-employed friends, community managers, communication consultants and freelance PR pros, blogs are very useful for self-promotion. They can show their works and discuss on topics that make the news, share their opinions and give another creative perspectives. They can demonstrate their personnalities and share their interests with people in the country and abroad.

When the case "Vanessa Tchatchou" - the now infamous story of that young woman whose baby disappeared from the hospital under mysterious circumstances -  took the news by storm, they were there to discuss every mistake of the government spokesperson who kept fooling people up to say a DNA test is not possible on a corpse. Doesn't he know we're in the 21st century and we watch CSI Miami?

Blogs are very useful too to network and build relationships with entrepreneurs, journalists and others bloggers, what may set the basis of new relations with medias. More importantly, blogs allow us to support each other. We went separate ways after school and blogging is an ultimate way to stay in touch and show some support.

Here are my selection of three blogs to encourage:







mardi 10 juillet 2012

Going Freelance


I've recently been contacted by a friend of mine who runs a young fashion brand. He thought it was  time for his company to start caring about its image and get some promotion. I was flattered he thought I could help.


We had a discussion about how he was considering the overall thing, his objectives, the budget, etc... After that, I seriously started thinking about going freelance. I'm already giving (free) advices to former classmates and friends on PR and Communication. I'm may be not an experienced professionnal with 10 or 20 years of in-house/agency work but I own a degree in Public Relations since two years, I did a bunch of internships, I was a good student with good grades and I graduated with honors. Plus, I like to think of myself as a smart and creative girl, so why not?

But I had a concern: what does it takes exactly to go freelance?

I went online to document myself and read some writings about freelancing. I found some helpful links and I learned a lot. Before going freelance, there are some questions you should ask yourself and while in the process, there are some essentiel things you need to know. Here's is a résumé:
  •  Why do you want to go freelance?
For me, this is the most important question. Answer it first before doing anything else: Is the (relative) freedom of freelancing appealing to you or are you a job seeker who thinks it's the only way to work in these times of recession? May be do you imagine freelancing will allow you to unleash your creativity. Whatever your reasons, make sure they are good.
  • Who are your clients? What do they need?
You need to know who you want to work for. Do you target little companies, agencies in your neighbourhood/town? The bakery of your neigbourhood, young and talented artists, etc..? Make a list of potential clients and figure out what you can do for them.
  • Figure out your services: what do you bring to your clients?
How can you help your clients reach their communication/economic objectives? Can you be an asset for them? What are your skills and how can you make them profitable for you?
How to write a contract, to avoid the non-payment of fees, etc... Make you sure you get everything in writing.
  • Build your own brand
You want to promote other people? Start with you. Get yourself a good website or blog (or both), some good business cards. Be active on social networks.
  • Forget the paycheck's comfort
This if you want to go fully freelance. Money uncertainty is the first worry of the wannabe freelance. You better have some money kept, enough to live six months until your first incomes.
  • Network
 You need some good contacts in companies, agencies, press, etc.. Call your college mates and let them know what you do, join a local business network, use social media to make some new contacts.
  • Make sure the freelance lifestyle is for you
 Helen James, founder of Freelance UK,  recommends to work out what's important in terms of your lifestyle too. Freelancing may not be a steady stream of work, especially as you get your business off the ground. One of the benefits for employers is that they can often ask a freelancer for last minute work, over the weekend perhaps. So bear this in mind. Plenty of freelancers take on evening and weekend work initially before leaving their permanent job.
  • Have a good plan
Draw a good plan. Write everything down with a lot of details: time management, services, clients promotion, your plan to get clients, the number of projects you handle at a time, etc. Be organized.

I still have some fears but I think I'll give freelance a try. I'll keep my actual job and work on some little projects on my off-work hours. Wish me good luck. If you have some advices, feel free to share on the comments section.

Here are some useful links about freelancing:





vendredi 22 juin 2012

Is PR misjudged by Cannes Lions?

 The main news of this week in PR industry is the Cannes Lions Festival of Creativity. Advertising agencies still dominate the game even in the PR category that exists since a few years now. This year was no exception and the PR industry is once again frustrated by its performance. 

A bunch of reasons was evoked to explain that situation: the bigger budgets of ad agencies, the difference in perspectives of the two industries, etc...

I invite you to read these two pieces:


Why PR should walk on from Cannes on the PRmoment blog

Do you think Cannes is judging PR under Advertising criterias? Let's discuss






When It's finally Friday and you can't wait for the end of the day



Note: I absolutely wanted to share this. I tried to put it on Twitter but they no longer accept animated GIF. Sad



jeudi 21 juin 2012

OMG! Yves Saint Laurent devient Saint Laurent Paris

Hedi Slimane commet-il une erreur en changeant le nom d'une marque aussi mythique qu'Yves Saint Laurent? Quelle seront les conséquences sur la marque? L'avenir nous le dira bien assez tôt, en attendant, je vous offre quelques réactions lues sur Twitter.
















mercredi 20 juin 2012

5 tips for excelling at PR internships

By Mandie Emerson

Image via http://billrichards.wordpress.com

 Let’s face it, the job market is beyond competitive for incoming young professionals, and having a competitive edge is crucial. Regardless of the path you choose in PR, internship experience is vital to your success after college.

There is a difference between being an average intern and setting yourself apart from others. This not only helps you grow as a professional, but also represents to employers your future professional abilities. Here are five pieces of advice I have picked up in my four years of interning to help you get the most out of your experience.

Remember that your reputation will follow you.

If you decide to slack off because an internship isn’t the right fit, the chance of another opportunity presenting itself will be significantly decreased. On countless occasions, I’ve made connections between my employers. Developing a negative relationship with one employer could have ruined my chances with the other.

Remain Flexible.

As an intern, you are there to learn and try new things. You may be uncomfortable with some of the tasks, but that’s why you are an intern. If your employer expected you to know everything, he or she would have hired a full-time employee with multiple years of experience. Don’t be afraid to ask questions and learn something new.

Communicate well.

This follows up with asking questions. Give your employer status updates on completed work and ongoing projects. This gives your employer the chance to offer you feedback and make sure expectations on each side are clear.

Receive feedback.

As I mentioned, tasks and expectations have differed significantly with each of my internship experiences, and I’ve grown by receiving feedback. It is among the most constructive ways to learn. If you’re not receiving feedback from your employer, don’t be afraid to ask. This will help you to grow as a professional as well as help you address and conquer your weaknesses.

Build your portfolio.

Most importantly, internships can prove professional abilities. Just writing the name of an internship on your resume does not show future employers what you learned during these experiences. Keep writing samples, communication plans to which you have contributed, and any type of work that represents your skills. A great internship experience can be the foundation to a great career. Each internship will offer something different and taking advantage of these opportunities will give you the competitive edge for which young professionals strive.

Follow Mandie Emerson on Twitter @amandaremerson. A version of this story first appeared on the blog prTini. I reblogged it from PR Daily




lundi 4 juin 2012

PR Spotlight On: Wunmi Bakare, Celebrity Publicist

I work as an Entertainment Publicist but by training I got my BSc in Public Relations with a Business minor from the University of Texas at Austin. I've been in PR for over 5 years now working primarily on consumer and corporate brands like Nestle, McDonald's, Tyson Foods and Dell both in Austin and Chicago. When I made the move back to Nigeria, I knew I wanted two things :
- To be the most sought-out publicist in the entertainment industry
-To define public relations so people in my generation (Gen Y) and the younger ones (The Millenials), recognize the importance of PR.

As an entertainment publicist my job description encompasses a lot; I, primarily, facilitate media coverage for my clients across all 4 forms of media - broadcast, print, radio and online.

I am trained to handle press briefings, organize press conferences, create a crisis management plan, develop re-branding tactics, perform social media engagement, co-ordinate investor relations, facilitate aggressive media pitching, engage in press monitoring and so much more. I work 24/7 literally and have to be accessible to my clients in case a rumor flares that could potentially destroy their brand.

A day in the life of Wunmi entails press monitoring, discussing the agenda items for the day with my team, making follow-up calls to entertainment journalists, scheduling cover photo shoots, campaigning for media coverage for a client, discussing endorsement opportunities and so on.

I'll tell you this, since the first day I fell in love with PR, no two days have ever been the same. In PR, you have to be quick on your feet, a great writer and a good time manager. I live and breathe public relations and enjoy my job so much I brainstorm PR campaigns in the shower. The foundation of my field is fostering good relationships with people in the industry from investors, members of the press, corporate bodies and designers to other publicists who you would consider to be my competitors.

Since I've been back in Lagos (Nigeria), I've handled the following people/events/brands - Tiwa Savage, Lynxxx, Marcy Dolapo Oni, DJ Caise, Beverly Naya, DRB Las Gidi, Toke Makinwa, Lagos Jazz series, Sokolad and Thelma West Diamonds. As you can see my portfolio is vast but it challenges me and I love it! My agency is called WBPR but I'm also affiliated with a South African agency called African Star Communications owned by Farah Fortune.


Wunmi Bakare Biography
With vast experience in consumer relations, investor relations, fashion & entertainment PR, public affairs, crisis management, social media engagement and experiential marketing, Ms. Bakare speaks public relations. As the CEO of WBPR, she works hard to garner publicity for a host of premium brands and people in the Nigerian market.

Her work with international PR firms like GolinHarris and Cohn & Wolfe has helped build global brands like McDonald's, Dell, Tyson Foods, NetSpend and Underwriters Laboratories. Ms. Bakare has also worked at the UT Office of Public Affairs and the Texas State Capitol. She is a proud member of the Public Relations Society of America and WinBiz. She tweets at @Wunmie09


This is the first post of a serie dedicated to all the different branches of the PR industry. There's a bunch of specialties in PR and I want to know more about them and what's the reality behind the title.




vendredi 1 juin 2012

What do a CEO and a Duck have in common?

On Quora, someone asked Paul DeJoe, founder of Ecquire and Entrepreneur in Residence at Fairbridge Partners, this question: "What does it feel like to be the CEO of a startup?". I loved his answer:

"You start to respect the Duck. Paddle like hell under the water and be smooth and calm on top where everyone can see you."






jeudi 31 mai 2012

Marina Keegan: The opposite of loneliness



The piece below was written by Marina Keegan '12 for a special edition of the News distributed at the class of 2012's commencement exercises last week. Keegan died in a car accident on Saturday. She was 22. 

We don’t have a word for the opposite of loneliness, but if we did, I could say that’s what I want in life. What I’m grateful and thankful to have found at Yale, and what I’m scared of losing when we wake up tomorrow and leave this place.

It’s not quite love and it’s not quite community; it’s just this feeling that there are people, an abundance of people, who are in this together. Who are on your team. When the check is paid and you stay at the table. When it’s four a.m. and no one goes to bed. That night with the guitar. That night we can’t remember. That time we did, we went, we saw, we laughed, we felt. The hats.
Yale is full of tiny circles we pull around ourselves. A cappella groups, sports teams, houses, societies, clubs. These tiny groups that make us feel loved and safe and part of something even on our loneliest nights when we stumble home to our computers — partner-less, tired, awake. We won’t have those next year. We won’t live on the same block as all our friends. We won’t have a bunch of group-texts.

This scares me. More than finding the right job or city or spouse – I’m scared of losing this web we’re in. This elusive, indefinable, opposite of loneliness. This feeling I feel right now.
But let us get one thing straight: the best years of our lives are not behind us. They’re part of us and they are set for repetition as we grow up and move to New York and away from New York and wish we did or didn’t live in New York. I plan on having parties when I’m 30. I plan on having fun when I’m old. Any notion of THE BEST years comes from clichéd “should haves...” “if I’d...” “wish I’d...”
Of course, there are things we wished we did: our readings, that boy across the hall. We’re our own hardest critics and it’s easy to let ourselves down. Sleeping too late. Procrastinating. Cutting corners. More than once I’ve looked back on my High School self and thought: how did I do that? How did I work so hard? Our private insecurities follow us and will always follow us.

But the thing is, we’re all like that. Nobody wakes up when they want to. Nobody did all of their reading (except maybe the crazy people who win the prizes…) We have these impossibly high standards and we’ll probably never live up to our perfect fantasies of our future selves. But I feel like that’s okay.

We’re so young. We’re so young. We’re twenty-two years old. We have so much time. There’s this sentiment I sometimes sense, creeping in our collective conscious as we lay alone after a party, or pack up our books when we give in and go out – that it is somehow too late. That others are somehow ahead. More accomplished, more specialized. More on the path to somehow saving the world, somehow creating or inventing or improving. That it’s too late now to BEGIN a beginning and we must settle for continuance, for commencement.
When we came to Yale, there was this sense of possibility. This immense and indefinable potential energy – and it’s easy to feel like that’s slipped away. We never had to choose and suddenly we’ve had to. Some of us have focused ourselves. Some of us know exactly what we want and are on the path to get it; already going to med school, working at the perfect NGO, doing research. To you I say both congratulations and you suck.

For most of us, however, we’re somewhat lost in this sea of liberal arts. Not quite sure what road we’re on and whether we should have taken it. If only I had majored in biology…if only I’d gotten involved in journalism as a freshman…if only I’d thought to apply for this or for that…
What we have to remember is that we can still do anything. We can change our minds. We can start over. Get a post-bac or try writing for the first time. The notion that it’s too late to do anything is comical. It’s hilarious. We’re graduating college. We’re so young. We can’t, we MUST not lose this sense of possibility because in the end, it’s all we have.

In the heart of a winter Friday night my freshman year, I was dazed and confused when I got a call from my friends to meet them at EST EST EST. Dazedly and confusedly, I began trudging to SSS, probably the point on campus farthest away. Remarkably, it wasn’t until I arrived at the door that I questioned how and why exactly my friends were partying in Yale’s administrative building. Of course, they weren’t. But it was cold and my ID somehow worked so I went inside SSS to pull out my phone. It was quiet, the old wood creaking and the snow barely visible outside the stained glass. And I sat down. And I looked up. At this giant room I was in. At this place where thousands of people had sat before me. And alone, at night, in the middle of a New Haven storm, I felt so remarkably, unbelievably safe.

We don’t have a word for the opposite of loneliness, but if we did, I’d say that’s how I feel at Yale. How I feel right now. Here. With all of you. In love, impressed, humbled, scared. And we don’t have to lose that.
We’re in this together, 2012. Let’s make something happen to this world.


Marina Keegan's words are so powerful. That's exactly what I felt on the eve of graduating from college and how I sometimes feel now: I have the confused certitude that everything is possible but at the same time, I think my dreams are beyond my reach. I know this piece will inspire someone somewhere and give one young girl/boy the courage to go for her/his dreams. I wish I knew her, she was so smart. 
May she rest in peace







vendredi 18 mai 2012

How to make the best out of your internship

By Jade Sheldon



  • Treat it like a job interview. If people are spending time training you, they see potential and its easier to hire you after your internship than to take on someone new and hire them. There is definitely a possibility of attaining a permanent position at their company.

  • Dress for success: I have been to many advertising and public relations firms where the dress code is casual. You should always have a nice pair of dress pants and a professional top regardless. The reason being: you avoid slipping out of the working mindset and also, you don’t know who you will meet. Life is a networking party and you always have to be prepared.

  • Always come to work five minutes early. It’s so much better to be early than on time.  You can take those five minutes to settle in instead of rushing. This will set a relaxing tone for the day and tasks will be easier to handle if you are calm.

  • Get your work done early so that you can delve into other projects. Most of the time, interns do the mundane tasks that the staff don’t have time for.  If you get those tasks done early and efficiently, chances are they will get you involved in more exciting tasks that the employees normally handle.

  •  Be irreplaceable - Don’t just do what you are told. Add value to their company. Think of ways they can improve and generate greater profits. Be innovative and creative find solutions to problems they never knew existed in the first place.

  •  Don’t be afraid of making mistakes - you’re an intern, you aren’t expected to know how to do everything perfectly, its ok to make mistakes as long as you learn from them.

  • Positivity produces productivity -Have fun! Treat your boss like a mentor and pick his or her brain. The knowledge you can learn from these professionals, is incredibly valuable so use your time wisely! 
  

Jade Sheldon currently studies journalism with an emphasis in PR and English writing at University of Nevada Reno. She is the president of the Journalism Student Advisory council. She owns the blog "PR in the Biggest Little City" and tweets at @JadeGaby





mardi 15 mai 2012

Comment tirer le meilleur d'un stage


Par Elodie Boileau

Si on veut faire quelque chose de très formateur avec plein de travail qui nous attend en tant que stagiaire, 
  • Ne pas négliger les petites structures.
  • Ne jamais hésiter à communiquer avec les gens.
  • Apprendre des choses et partager ce que l'on sait déjà.
  • Et un truc très bête... SOU-RI-RE ! Les gens qui bossent en faisant la tête, c'est tout sauf productif.


Elodie Boileau est stagiaire / assistante sur le festival de photograhie Images Singulières à Sète, dans le Sud de la France. Elle y travaille autant sur la communication interne et la communication externe que sur les relations presse. Retrouvez-la sur Twitter à @ShapeNote




mardi 8 mai 2012

How to make the best out of your internship

By Jeannyfar L. Gelpcke




  • Listen & observe: you can learn soooooo much from how organisations/ people/ companies/ industries work by just looking what they are doing, hear what they say to each other and then adapt that into your working repertoire.
  • Make the best out of it: not all internships are going to be fun or challenging or interesting or long enough or even relevant BUT there is ALWAYS something you can take out of it ... It's to you to find out.
  • Be honest: make sure you know your strengths and weaknesses and if you don't know something, admit it! Do not try to front and then deliver bad results. Most people are understanding and if they know what your weaknesses are they can even help you to target those points and improve your skills.
  • And last but most importantly, make contacts!!! It's so important to build relationships with people in the industry, not just because they will be able to recommend you to other employers but also because they are your direct link to the industry, keep you up to date about what is important and you never know when you need a favour from a fellow colleague ...



 Jeannyfar L. Gelpcke has a BA Media & Communication with a focal point on PR. She Got extensive PR internships experience in UK, Austria, Germany and Switzerland. She is now completing her MSc degree in Marketing Communication. Follow her at @Jeannyfar




lundi 7 mai 2012

How to get a job in a PR firm



It’s that time again, when an army of newly minted graduates hits the streets (or, more literally, their laptops) to land the all-important first job. It may be the tightest employment market in years, but the challenge of finding work is probably excellent preparation for what’s to come! If you’re determined to break into PR, here’s my best advice. 

Use every connection you have. Neighbor’s son-in-law’s girlfriend work at a PR agency? Ask for an introduction. Share a hometown, hobby, or favorite sports with an employer? Let her know. Be polite, but be persistent, and don’t be shy. This is not a career for the faint of heart.

Ask for advice, not a job. Of course your goal is to be hired, but you may get further if you ask a senior executive for ten minutes of her time to solicit her best advice about breaking in. It’s a bit harder to turn that down, and your strategy should be to get on the radar.

Perfect your writing. In a competitive job market, a grammar error, tortured phrase, or typo will eliminate you, plain and simple. Learn to write for brevity, rather than for term-paper word counts. Be punchy. Be bold. But be brief.

Don’t spam. It’s amazing how many emails I get with another agency’s name in the body, or with telltale font changes or other signs of an e-blast. A mass email tells an employer that you’re not serious. And never, ever, start a note with “To Whom It May Concern.” Prospecting for a job is a lot like pitching media; the personal approach is time-consuming, but it’s very effective.

Be social. As in following prospects on Twitter, engaging them on Facebook, and participating in industry or company LinkedIn groups. Consider Facebook ads, an introductory video of yourself, a career-themed Pinterest board. Show that you understand the medium and how to use it.

Get real. Experience, that is. Most agencies require at least one internship. Interviewing PR pros about their daily routines, studying the media and developing knowledge in a niche area or vertical category is also helpful. When I co-taught a graduate-level PR course, I was impressed by what the students knew that I didn’t. Cool stuff, like persuasion theory. But, very few had enough practical knowledge to write a solid client recommendation memo. The more practical experience you have, the better.

Have opinions. The best way to persuade an employer that you can help a client stand out is to do it for yourself. In an interview or short cover letter, offer some independent thinking. It’s more impressive if, instead of saying how much you’d die to work on their newest client, you have thoughts or ideas about the client’s business, the category, or a competitor. If an employer asks what you think of her agency’s website, blog, philosophy, or culture, be prepared with a thoughtful answer, not empty flattery. If she doesn’t ask, volunteer it. PR people are recommenders. Be one.

Package yourself. Make your strengths relevant. Be a storyteller, but prepare your narrative in advance. One of my worst interviews occurred when a recruiter asked me to tell her about myself. I babbled a life chronology rather than controlling the interview and focusing on relevant strengths. The open-ended questions can be the hardest, so have your “key messages” ready.

Show, don’t tell. In telling your story, illustrate your strengths with anecdotes and examples. Don’t just brag about your best qualities.

Be a media junkie. Nothing warms a PR executive’s heart like a true student of the media. Drop names, visualize stories, show that you’ve not only done your homework, but that you consume a broad diet of traditional and social media on your personal time and take an active interest in many PR industry and business topics and developments. You are what you read.

Be curious. Always ask questions. Even if you’re speaking with six executives in a row and have heard the corporate spiel from each of them, ask them something. Even if you’ve heard it before. Your job is to show engagement.
Have other suggestions that have worked? Please share!



This post was originally published on  Crenshaw Communication's website






Dump your Ad Agency !

Breaking up doesn't always have to be painful, right? If you're looking for a creative yet effective way to sack your ad agency, Break Up With Your Ad Agency is for you.


The website aims to help jaded brand managers, marketing directors, and business owners to end their existing relationships with underperforming advertising agencies. For further informations on the reasons behind this initiative read the write-up Prnewswire wrote about it.








vendredi 4 mai 2012

How to make the best out of your internship

 By Richard Bailey (@behindthespin)

Learning from your employer is good; teaching them something is better still.


Richard Bailey is the editor of  the website "Behind The Spin" a magazine for public relations students and young practitioners.







How to make the best out of your internship (Intro)

Today, I start a serie of posts dedicated to advices for interns. When you commit for an internship, you want to do your best, impress your bosses and co-workers and get a valuable experience that will be useful when you enter the workforce.


You may know how to reach your goals, however it's always good to learn from other people's experience, that's why these tips will be given by professionals and (former) interns: they know what they talk about.

I hope you find enough in those posts to turn your internship into an unforgettable journey. 

Let us know if they help you!

P.S: Posts are going to be in french and english (hey, I'm bilingual!)




jeudi 26 avril 2012

Meeting with Jeff Barrett



 When I met Jeff Barrett on Twitter, I wondered, “Who is that man?”
I googled him and got to know about his job, his participation in Barack Obama 2008 campaign and what he was doing now.  I admired his passion, the way he lives his life staying true to himself and his will to help other people and connect them through Internet.
I was amazed. I wanted to know more. Thousands of questions popped up in my mind. I asked for an interview. He accepted. I danced with joy. And here we are.

I’ve known Jeff for a little while (a few weeks actually) now and reading this interview, the answer to the question I asked myself when I first met him is so evident to me: Jim Barrett is a great guy.

In your own words: who is Jeff Barrett? 
I can’t go more than 15 minutes without making a joke. I have been timed on multiple occasions. It’s just not possible. I have found my passion and every day I make sure to live it. Everyone has a job. Mine doesn’t feel like work.  

Where does this passion for communication and social media come from and how did you started in the industry? 
I started crowdsourcing events and communications on MySpace in 2003. That led to private consulting, community management for large brands. I began to work on bigger projects as social media became more prevalent.  

Your work for 08’ Obama campaign was very impressive. How did you approach the challenge? 
There was a great plan in place. I went in to it hoping to learn something from Blue State Digital and test assumptions. I gained invaluable experience. 

That social media campaign has now become a case study many professionals refer to, did you know when your started that your work will play that big role or did you just thought “let’s try and see what comes out of it”? 
I was one of many. I was executing a strategy that I believed would work. It’s nice to look back on it today and apply the lessons learned to current projects.  

What is the biggest hurdles you’ve encountered then? 
Changing perspective. At that time it was new and different. There was a learning curve.  

According to you, why were you chosen for that job? 
Because I would work for free. I volunteered my services in order to gain experience on a large scale.  

Did you doubt sometimes of your ability to achieve what was expected from you? If yes, how did you overcome those doubts? 
I never do. I know that sounds unrealistic but it’s true. If I have doubts, I don’t act on something. I’m aware of my surroundings certainly. I take in to account all possible outcomes. I’m very thorough and reasoned. When I move on something, I act and don’t look back. 

At the end of it, you know, the night Barack Obama won the elections, what did you think? 
I thought it was the beginning. His win validated how important it is to have a social engagement strategy.  

Now, tell me about Status Creative and the birth of the “greatest music video ever made” as praised by Roger Ebert. How did all this adventure with Rob Bliss and Scott Erickson started? 
Rob came to us with an idea. Our skill sets matched up perfectly and everything fell in place from there. Individually we all had success but collectively we are unstoppable.  

I went to the website and the blog is still under construction. Some hints on what it will be about? 
Instead of starting a blog, Rob and I will be writing featured columns for The Washington Times. We’ll start linking them on the site

What are you up to now? I’ve heard of a project called You Matter?
We are working with multiple clients, expanding, bringing on more help and strategic partners worldwide. We also have one TV show in post-production and one in development.  



 5 Questions Chrono....To Jim Barrett



"5 Questions Chrono" is a brisk interview with cheeky...well, questions to an outstanding achiever we would like to know from a different angle.

  • What do you usually read every morning?
Mashable, theCHIVE, The Washington Times, Agency Post and AdRants.  
  • Are you a workaholic, “half work/ half fun” or “all about fun”?
I’m a workaholic but I love what I do. I made my passion my work. I’m very fortunate.  
  • What are you the most proud of so far?
Writing for The Washington Times. My Mom was a writer and I like making her proud.  
  • Any advice to the be successful?
Find your passion. Create a very specific niche for yourself. Network. Provide value in relationships.  
  • Did you ever play the “do you know who I am” card?
Never. I’m not famous enough for that. I’m pretty sure I can’t pick up a woman by saying “I have 35,000 twitter followers.” 







lundi 23 avril 2012
You don't always get what you wish for, you get what you work for 
- @AmirKingKhan




mercredi 18 avril 2012

6 stages of procrastination

While wandering about Pinterest, I found this funny drawing from  Jennifer Barnes Boards. How true is it?